Downloads
People tend to download screensavers and wallpaper as mementoes. They are the virtual equivalent of souvenirs that people keep on their online mantelpiece to remind them of treasured memories and experiences. If well designed, they can be used to promote the web address and draw in additional traffic. Ringtones are another good awareness raising tool and particularly appeal to younger audiences. Once in the marketplace, they are a very good viral campaign driver, as visitors tend to recommend them to other users.
Wallpapers, Ringtones, PDF's
- Ringtones downloadable by mobile phone users
- Promote seasonal themes
- Has good viral marketing impact
- Useful for uploading virtual guides and fact files
Podcasts
- Used to distribute changing data such as events
- Improves reach
- Enhances user relationships
Image Gallery
- Allows visit to browse by image
- Creates instant visual impression of area
- Tie in with promotion for large events