Extras
There are a number of techniques you can use on your website to enhance the way products are marketed to customers and stimulate interest in your products. It is also vital to integrate customer services that enable you to learn more about your customers’ needs and respond to their requirements quickly and effectively. Customer relationship management (CRM) is particularly important, allowing you to capture customer details and retain them in a database for marketing and relationship building purposes.
Themes & Microsites
- Design websites to appeal to niche markets
- Target design and subsets of data
- Use as campaign driver
- Monitor behaviour of market segments
Mapping
- Enables visitors to explore destination using interactive maps
- Find accommodation, attractions or events
- Cross-sell experiences through marketing
Travel Planner & Itinerary Builder
- Allows visitors to tailor listings to personal interests
- Fun and interactive web searching
- Excellent thematic cross-selling tool
User Generated Content
- Epersonalisation, recommendations and reviews
- Engage your users in your site to encourage repeat visits and loyalty
- Establish a reporting facility for new users
- Encourage yoru trade to raise standards in line with visitor expectations
Marketing, Campaigns and Virtual Folders
- Monitor click through for particular marketing campaigns
- Use Virtual Folders to monitor successful off-line campaigns
- KPIs allow provider to track return on investment for campaigns they take part in
Special Offers
- Invite the trade to participate in an active special offer campaign
- Offer visitors discounts and deals on specific stays and activities
- Admin-free listings of provider-set special offers
Feeds
- RSS & podcasts
- Used to distribute changing data such as events
- Improves reach
- Enhances user relationships
Multimedia
- Video, flash, panoramic images, sound, pdfs etc
- Attach to a data record or use to promote static content
- Draws users in with stylish extras
Foreign Languages
- Make site available in different language
- Attract overseas markets
- Enhance sales opportunities
Webcams
- Live insight for visitors
- Good PR and promotional tool for large events
- Communicate atmosphere
Weather
- Link to BBC or show feed on your own pages
- Current weather and 5-day forecasts for UK cities
Games
- Use games to attract new types of users
- Excellent viral marketing tools
- Tie in with campaigns and promotions
- Use to lure users into site
Routes & Tours
- provide information on walking, cycling, driving routes and much more
- Full range of options to provide detailed information about the route
- Ranking feature to clearly display time, navigation and technicality aspects
Image Library
- A fully manageable library with storage for high quality photographs.
- Ability to upload high resolution images of formats (jpg, png, tif, gif).
- Search facility and individual photograph keyword tagging.